Details Don’t Inspire, Vision Does
You have 90 seconds to promote an upcoming event as you speak to a group of 200 people. How would you do it? Please let me encourage you to communicate the vision. In other words, how the event will benefit the attendees and how the focus of the event matters to those you are speaking to. In short, how the event moves people toward a preferred future.
Unfortunately, I had this very opportunity recently and instead of casting vision, generating excitement, communicating the connection between the event and the attendees preferred future, I digressed into the details. I talked about such exhilarating topics as the cost, registration, deadline, childcare and dinner. While those details have some significance, they don’t inspire one to act. I should have cast vision for 80 seconds and pointed to the website for the specific details for 10 seconds. It was a great leadership reminder for me. Vision inspires, details don’t.
How would you promote an upcoming event if you only have 90 seconds?